Working with icons.

The Simpsons (20th Century Fox) - product design

Dan Howard (Director): "While working as Design Manager at Brand Fusion International, I was lucky enough to be involved in pitching for The Simpsons license for golf products."

"Cue serious child-like excitement when we won it (I am a huge Simpsons fan). Working with 20th Century Fox Licensing, we developed a strategic approach, presenting conceptual ideas to them for feedback and approval."

"I then headed up the design team tasked with creating a range of eye-catching, fun and funny golf products. We had a great time coming up with ideas, and it was incredibly satisfying to see our products go from concept all the way to market."

And they sold like hot cakes. (Or should we say donuts?)

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