Putting Sony in the picture.

Sony Bravia Theatre - project management / art direction / copy writing

Dan Howard (Director) says: "Working as Creative Account Director for Marketplace Creative, I project managed and co-directed - with the Creative Director - a week-long photoshoot for Sony Europe. The shoot was for the Bravia Theatre range of products, and was part of the 'Clean Living' campaign that we had developed with Sony for the season. Sony wanted a set of photographs to use across all European marketing channels for the next year."

The idea was to elevate techy products in the eyes of the consumer, to make them lifestyle choices first and foremost - showing how cutting edge technology can blend in beautifully in any style of interior. The direction was aspirational, and therefore needed a location to match.

"I was involved from the very start - helping to form the overall creative direction and strategy, research and produce the mood boards, source the location, stylists and models and then art direct with the creative team and photographer.

We worked hard, had a lot of fun and delivered a set of photographs to Sony that exceeded their expectations."

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