Finding your identity.

In a shouty, brash and highly competitive arena, sometimes less is definitely more. Alastair Ray is a respected media industry expert who now works mainly as a (much sought-after) consultant.

Alastair wanted an identity for his consultancy work that would be distinctive without stamping an overbearing style on everything he does. Discreet, professional and reassuring.

Our design embraced this direction - understatement was the order of the day. The cards were printed on tactile matte stock, and the design was applied to comp slips, credentials and his website.